Even though the Olympics have come and gone, I've spent the last few days not just in awe of the superhuman athletes that have graced my TV screen but reflecting on the lessons we can take away from what I'd call a masterclass in strategy, focus, and authenticity. Here are 4 takeaways that resonate with me, and 4 that you can apply in your own marketing efforts.

Generative artificial intelligence tools are making certain marketing functions like copywriting and content creation much more bearable - because who wants to spend 3 hours writing a blog post when you can use ChatGPT to write it in seconds, right?

I, like many people in most industries, have been warming up to the idea of utilizing AI to support me in some of my business functions.

But as a creative marketer and writer, you can imagine that it’s taking me a bit to figure out how to play nice in the sandbox with the generative AI tools that threaten to take some of my job functions.

Taylor Swift is a marketing genius. There, I said it.

Yesterday was Taylor Swift's birthday, and while I wouldn't call myself a full-blown "Swiftie", I can't help but admire this woman who is not only a powerhouse singer and songwriter but a marketing guru who has created a unique brand that stands on its own.

Her fans clearly can't get enough, and as entrepreneurs and business leaders, that's all we could want for our own brands, isn't it?