How To Create Authentic, Human-Sounding Content Using Generative AI
Generative artificial intelligence tools are making certain marketing functions like copywriting and content creation much more bearable - because who wants to spend 3 hours writing a blog post when you can use ChatGPT to write it in seconds, right?
There’s no doubt that ChatGPT can do wonders in increasing efficiencies in creating blog posts, email newsletters, social posts, and more. But at the same time, now more than ever, business leaders and entrepreneurs have to remember that leading with authenticity is the most important way to not only reach your audience but build trust with them. Why? Because according to Forbes, 90% of consumers want authenticity out of the brands they engage with, and consumers can sense when your content isn’t authentic to you.
As a copywriter and content strategist, creating content that feels truly authentic to you and your brand and builds trust with your audience is the most consistent challenge I see in using generative AI tools for brands, consumers, and creatives alike.
So how do you balance both? How do you manage to embrace this world of AI while also creating authentic content that resonates?
After many trials and errors with ChatGPT, here’s what I found works best:
Check the facts. Make sure the information that generative AI pulled for you is factually correct. ChatGPT even warns of this in fine print at the bottom of its website.
Check the content. Even if the facts are accurate, make sure the information that generative AI pulled aligns with your content goals.
Replace words you never use or say. Look for words that you wouldn’t necessarily use and replace them with words you do use.
Change the sentence structure in a way that you would write or speak.
Mind your tone and voice. Does the content sound like generic? That’s because generative AI creates the same tone and voice for everyone who uses it. Add passion. Add sarcasm. Add elements of your brand personality and adjust the content to feel like it’s coming from YOU - not everyone else who uses generative AI!
Want to learn more about embracing AI while letting your authenticity shine in your brand? Book a free consultation with me and I’ll show you what’s possible!
