Hi, I’m Nicole
I’m a Brand and Content Strategist, Marketing Guru, and Copywriter who loves connecting brands, entrepreneurs, and business leaders with the right audience through compelling content and copywriting. My techniques have been proven to help my clients foster real, authentic connections and win the trust of the people they want to impact. My promise: you will not sound like a car salesman!
Here’s a quick rundown:
Brand Strategist & Copywriter with over a decade of experience.
Health, wellness, fitness, and self/professional development enthusiast who loves working with like-minded entrepreneurs and organizations.
Self-proclaimed introvert who is passionate about making marketing much less painful for fellow introverts (P.S. it can even be fun).
Former corporate marketing girl who worked for brands including ESPN, Sports Illustrated, and Showtime Networks/Smithsonian Channel.
Proud Penn State alum and former Penn State Lionettes Dance Team Member.
Fun Fact: Closet poet who dreams of Taylor Swift writing her words into a song.
What I’m passionate about:
Leading with authenticity. Not because it’s trendy, but because why bother being anyone but yourself?
Educating others on the do’s and don’ts of using AI for their marketing.
Bringing the best out of introverted entrepreneurs
Being the best version of myself and helping others do the same
Dancing like no one’s watching
What led me here
As an inherent introvert, I’ve been obsessed with understanding how to effectively communicate and express myself since I can remember. I was always too shy to speak my mind, so I opted for other methods: writing and dancing.
At just 7 years old, I was given my first diary (now we adults call it a journal), and I religiously filled that thing and many more after with stories of my playdates with friends, my obsession with dancing, and the latest fight I had with my sister over a Barbie doll. In middle and high school, I was the nerd who couldn’t get enough of writing yet another term paper in English class, and I even won first place at a New Jersey Greek Youth Sights and Sounds competition for a poem I had written. The ironic part is I had no idea I entered into this competition until my overly proud Greek mother admitted that she, in fact, did.
At the same time, I lived and breathed dancing and used it as a tool to express my authentic self fully. I went from being too painfully shy to speak to anyone in school to, just hours later, pouring every emotion I had bottled up on stage in front of hundreds of strangers. It got to the point that any friend or family member who came to watch me perform would tell me that I was a “completely different person”. Little did they know this “completely different person” was actually the real me. Dancing just brought it out of me.
Then, any introvert’s worst fear happened. I was voted captain of my high school and then college dance teams, and I realized that simply dancing and writing poems wasn’t going to help me become the leader I needed to be. I had to learn how to actually connect with my peers on a deeper level. But after a few fumbles and failures, what I eventually discovered fascinated me: the most effective way to connect with others is to simply be… me. All the time.
Wait. That’s it?!
To my shock, it worked. I found myself connecting with my peers and inspiring action with my team members just by owning who I was. This strategy helped me step into the leader I was always meant to be, so much so that I led the Penn State Dance Team to win their first-ever National Championship in Penn State’s history.
So, why am I sharing this (very) long story? Because I used to think I had to pretend to be someone else for others to like me and make an impact, but I was wrong. It’s about fully embracing who you are at your core - your essence. This is exactly how we need to start looking at Branding and Marketing.
Branding and Marketing as we know it can make you feel like you’re back in high school bending over backward, vying for everyone’s attention so you can be well-liked, but success doesn’t come in the form of a “like” on social media or the attention of every single person in your newsletter. It comes from owning who you are. That’s how you avoid passive consumers and attract loyal clients and fans instead.
Today I bring this same strategy to my work as a strategist and copywriter, helping my clients connect with their desired audience and feel confident in themselves and their brand while doing so.
I’m living proof that authenticity is the key to helping others feel understood, welcome, and emotionally connected to you in powerful ways. I truly believe that I discovered this the hard way so I could support you today - and remind you that who you are is enough to bring you success. All you need is a brand that you feel confident about, a strategy that will connect the right people, and human-centric copywriting that converts those people into a loyal following.
“Nicole isn’t simply a writer- she is my partner who is constantly upping the bar.”
Nicole’s writing creates pitches and news releases to the next level! She is able to seize on trends and delivers out-of-the box copy that lands coverage in top media outlets from the WSJ to PEOPLE, NYT, Vogue and more. Nicole isn’t simply a writer- she is my partner who is constantly upping the bar.
JILL LEWIS | Founder, JLPR