4 Marketing Takeaways from the 2024 Olympics: What We Can Learn from the Biggest Sporting Event in the World and Its Superhuman Athletes

Even though the Olympics have come and gone, I've spent the last few days not just in awe of the superhuman athletes that have graced my TV screen but reflecting on the lessons we can take away from what I'd call a masterclass in strategy, focus, and authenticity. 

Here are 4 takeaways that resonate with me, and 4 that you can apply in your own marketing efforts.

1. Authenticity Matters: 
   Simone Biles chose to prioritize her mental health in the 2020 Olympics, and she returned this summer to walk away as the most decorated Olympic gymnast in American history.

   Brands must also stay true to their core values. While the constantly evolving digital marketing landscape can make us feel like we have to stay on trend to stay relevant, the real strength lies in being authentic to who YOU are. The result: you'll connect with your audience on a much deeper level and build trust and loyalty - something no trend can buy.

2. Focus on Your Superpower: 
   Stephen Nedoroscik, now known as "The Pommel Horse Guy" following his two bronze medal wins for Team USA, made the calculated decision to specialize in the pommel horse years ago, but that wasn't always his plan. In high school, he intended on adding other gymnast events to his competitive arsenal, but when he realized pommel horse was his best event, he stuck with it and doubled down.

   When it comes to marketing yourself, you don’t have to be everything to everyone. Instead, hone in on what you do best and you'll stand out!

   3. Adapt to Change: 
   Break dancing a.k.a. "Breaking" was new to the Olympics this year, but it was quickly announced that it will not be returning for the 2028 Olympics.

   Sometimes things don’t go as planned. Campaigns might not perform as expected. Your social media engagement might decrease. Your new offering might not get the attention you hoped for. This happens to everyone, but all we can do is shake it off (cue Taylor Swift)! 

   The key is to adapt, learn, and pivot when necessary. Not every idea will be a gold medal winner, but every experience should serve as a lesson to dust yourself off and analyze how you can improve next time.

   4. Always Have a Strategy: 
   Olympic athletes meticulously plan their training and competition strategies, and more often than not, they shed blood, sweat and tears to do so.

   While I hope you never shed blood, sweat or tears to plan your marketing strategy, it's an absolute MUST to have one (and a well-thought-out one) so you can be confident that every move you make for your brand will bring you closer to success.

If you’re looking for some expert guidance, book a free consultation with me so we can start your journey to marketing strategy magic!