5 Reasons Why Taylor Swift Is a Marketing Genius. Hear Me Out!

Taylor Swift is a marketing genius. There, I said it.

While I wouldn't call myself a full-blown "Swiftie", I can't help but admire this woman who is not only a powerhouse singer and songwriter but a marketing guru who has created a unique brand that stands on its own.

Her fans clearly can't get enough, and as entrepreneurs and business leaders, that's all we could want for our own brands, isn't it?

So, what makes Taylor Swift so captivating and relatable to her growing audience?

The answers could be applied to any brand:

1. Storytelling: Taylor does this through her lyrics, but storytelling is an effective marketing tool that can be woven throughout your brand messaging as well. According to Forbes, companies with a strong brand story outperform their competitors by 20%.

2. Vulnerability: Vulnerability makes you relatable! The stats show that 84% of consumers engage with brands they feel an emotional connection to (Sprout Social).

3. Engaging With Her Fans: Whether it's free, one-on-one meet and greets backstage or a message on social media, Taylor doesn't let a single one of her fans go unnoticed or unappreciated. This is so important for creating a personalized experience with your consumers!

4. Stands Up For What She Believes In: Whether it's artists' rights, gender equality, or social issues, Taylor occasionally uses her platforms to tackle these issues. Two-thirds of consumers believe brands should be doing this on their social platforms as well (Social Sprout).

5. Employee Appreciation: Taylor gave the Eras Tour truck driving staff each a $100,000 bonus. While you might not have hundreds of thousands of dollars to dish out, showing any appreciation to those who support your brand goes a long way.

Want to create a stellar brand like Taylor Swift? Book a free consultation with me and I’ll tell you how!